One of the chief concerns we have as website owners is how to drive traffic to our websites. Without knowing how to get more traffic, how else will we get more leads, make more sales and continue to make money online?
There are a number of ways to get more traffic, so I’ve collected this list of my favourite traffic-generation techniques. I’ve tried to organise them into the following categories:
- Content & Article Marketing
- SEO & Search Engine Marketing
- Video Marketing & Podcasting
- Email Marketing & Syndication
- Advertising & PPC
- Public Relations & Spreading the Word
- Social Media & Bookmarking
Public Relations & Spread The Word
Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.
Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organisations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organisations.
In today’s competitive market, reputation can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.
In the fourth part of our 101 Way To Drive Traffic, I am sharing with you below effective ways to do PR or we also call it Spreading Words !
- Offer to start an advice column for local media outlets. Have some example column posts and know your pitch well before approaching publishers. Finally, make sure the publisher’s audience matches your own.
- Along the same lines as an advice column, offer to write an editorial. This is akin to guest posting on someone else’s blog. By offering thoughtful insight into a common challenge or current event, you bring value to the publication and a spotlight to your own efforts.
- Write a compelling press release and post to free press release sites and local media outlets. Here is a short list of free and paid press release sites:
- Are your offline marketing materials supporting your online marketing efforts? You should have your URL on your business cards, flyers, brochures, letterhead; any and all stationary.
- Pay a high school or college student to place flyers with your offer and URL around town. Include college campuses, malls, grocery stores, houses, etc., so long as business proprietors are asked and so long as the location is congruent (or neutral) with your offer. These locations should be places where your target audience frequents. Tip: Not sure those flyers won’t end up in the trash? In today’s age of smart phones, pay for each image of the flyers as they’re placed.
- Drive your URL all around town. Brand your URL onto your license plate cover, bumper sticker, or have it added professionally to your vehicle’s rear window, tailgate, side, etc. Better if your car is unique in some way (and I’m not talking about that rust spot shaped like Elvis or the Virgin Mary.) Want to take this over the top? Invest in an eye-catching vehicle wrap.
- Buy a pair of sandals or boots and carve your URL into the bottom of them. Then go walk on wet sand or snow and give those who follow in your footsteps something to think about.
- Hold a contest. Winner gets a rave review on your site, a fun toy or gadget, cash.. whatever. The more compelling and niche-appropriate the prizes, the better. Announce the contest winners on your site.
- Join a local business group or association. Members often benefit from being listed in the member directory, complete with their website’s URL.
- Your business card should have your link on it, of course. Better, use the back of your business card to state a special offer, coupon code, promotion or other thrilling reason for them to visit your site. Now those networking mixers may actually bring some visits to your site instead of seeding your business cards at the bottom of trash bins all over town.
- Sponsor a league team. This might be softball, darts, roller derby, bowling—even chess. Consider the audience (the players and their families and fans) and your own interests when choosing your sponsorship opportunity.
- Get seen on television. This technique worked well for Dave Mayer of CleanBottle.com. Dressed in a gigantic bottle costume—complete with URL—Dave was first caught on video running along Tour de France bicyclists. The video went viral and CleanBottle’s orders exploded. He has since made this technique a cornerstone in his marketing strategy, though he’s occasionally roughed up by drunken cycling fans.
- Give a live talk, presentation, seminar or workshop. At the end of that event, you should be collecting a short survey to see how to improve the next event. Request email addresses from those who confirm they would like to opt into your mailing list.
- When folks were registering for that event, did they fill out a registration form? It better not have been printed! Any flyers or advertising for the event should point to your website where they’ll find more event details and the registration form.
- Give an interview. Regardless of the format, a recorded interview can offer you great exposure to your market and places you in the expert seat. As the interviewer for a list of questions ahead of time, or offer your own. Practice being at ease and ask for a copy of the interview for use in your own marketing efforts.
- Interview others. With every interview you conduct, the easier it will become for you to interview larger names in your industry. The larger the names, the larger the draw. Tip: Have your recorded interviews transcribed and offer them on your website. It’s a great way to generate fresh content!
- Offer to give a product review (whether positive or negative) or testimonial in exchange for a backlink.
- Send your product (for free) to other site owners for an online product review.
- Hand out promotional items with your URL on them. Don’t skimp here. Nice metal pens and USB drives tend to tend to stay with me for a very long time, even if they have a logo and URL emblazoned on them.
- Hold an online treasure hunt. Contestants compete to answer riddles and collect clues to win mind-boggling prizes. Of course, one of the clues (or maybe the treasure!?) will be on your website.
- Printed banners, billboards and skywriting. Enough said there. Better: Save yourself the printing costs. To retaliate against political sign thieves, Michigan digital marketing agency, Oneupweb projected a 30-foot video loop of a dancing Senator Obama onto the side of their building. The stunt made the evening news all over the country.
- Produce viral content. How? One idea is to make a legend come true. Athletic shoe manufacturer Hi-Tec, made a series of “reality” videos showing their new line of running shoes were so water-resistant, people were attempting to run on water—and they were succeeding.
- Tattoo (temporary or otherwise) your URL onto your body. Anything that important is sure to get looked up.
- Ask a celebrity to wear a t-shirt or dress with your URL printed on it.
- When attending a tradeshow, you and your team wear the same shirts, visibly labeled with your URL. Buttons and hats are another version of this.
- Create an award program. Establish the guidelines, the award graphics, press release templates, etc. Be discerning about how you select your candidates and make your announcement. Encourage the winner(s) to place the new badge on their website. Of course, it’s a link to the award summary on your own site.
- Promote a sale, introductory pricing, free trial or other enticing promotion to lead deal-conscious buyers to your website.
Make Money Online With PR
If you have used PR method to drive traffic or just getting started off, you surely know the importance of building the reputation of your product or service . The best approach to getting results with PR is by promoting about an online income system that has worked for others in the past. If you are on the lookout for such a system, I’d like to recommend something to you. It is called the Big Commission Blueprint.
This system has allowed even complete newbies not just put in viable a new online business in place but also generate 4-figure paydays in some cases. Even experienced marketers have used it to expand their online presence. It is called the Big Commission Blueprint and you can find out more about it absolutely free by clicking here. The guy who created it is my friend and partner, so I have no problems recommending it to you. You’ll not regret having taken the few minutes – they might well prove to be life-changing.